Traverse
Global
Communications
4680 N. US-31 N.
Traverse City,
MI 49686
Phone:
(231)938-9400
Toll Free:
(888)447-4678
Global
Communications
4680 N. US-31 N.
Traverse City,
MI 49686
Phone:
(231)938-9400
Toll Free:
(888)447-4678
Search Engine OptimizationFree Search Engine Marketing Review -- Free Search Engine Marketing Review Search Engine Optimization (SEO) is part of the search engine marketing process -- specifically the part that makes sure your site has all the right elements necessary for higher search engine ranking. Optimizing a Web site involves researching the most effective keywords for your site, then implementing those keywords into the site's content and code. Site optimization also involves understanding the elements of site design, linking structures, as well as how search engines and directories function. Competitive Analysis The competitive analysis phase of the search engine optimization process will help you size up your competition and provide you with the tools necessary to achieve and maintain your rightful position at the top of the search engines. After establishing the most effective keywords for your Website, we will prepare a comprehensive competitive analysis and baseline report showing you exactly where you stand relative to your competitors for these keywords. This phase of the search engine optimization process will yield the foundational data necessary to achieve the competitive advantages needed to outperform your competitors on the search engines and gain valuable market share. Keyword Phrase Research Knowing what words and phrases people use to search the Web is an essential component of any well-executed search engine positioning campaign. Our keyword analysis program takes the “guess work” out of determining which keyword phrases you should be targeting. The keyword analysis and selection phase of our search engine positioning process identifies the proper keywords to target ensuring that the most qualified users will find the specific pages within your site that are relevant to their search query. We will analyze your Website log files and perform a comprehensive competitive analysis using our proprietary web analytics technology to identify the most effective keywords for your search engine positioning campaign. Link Analysis & Link Popularity After taking care of your keywords and the search engine optimization of your HTML code and content, and properly registering your site with the top search engines, the one remaining hurdle between you and higher search engine positioning is to increase link popularity. Our link popularity service can propel your rankings and traffic to the next level... safely. If it isn’t done right, you risk linking to spam sites that can actually harm your search engine positioning. The old link building techniques - such as link farms that list hundreds of unrelated sites – don’t work anymore. And the new standards make it harder to get good link partners. Our link popularity service will locate quality link partners, review their sites for relevance and to ensure they aren’t spammers, then provide you and them with all the information needed to place a quality one way link to your site that will drive targeted traffic and increase your chances of receiving a higher Page Rank Score. Keyword Density & Keyword Placement There is no magic keyword density formula. There are only some guidelines to consider when deciding how heavily to place keywords on a web page. Use the tools available -- keywords in page titles, bold text, site maps and more -- to increase the rank of your site. Most website owners talk about their most important keywords, but very few really do anything about them. Those often overlooked search terms that are so important to a website's placement in the search rankings are a vital component of any search engine optimization (SEO) effort. Without keywords for the search engines to index, there is literally nothing to find in the search engine results pages. Keywords are the function of the search engines. As a result of those searches, your most important keywords are what lead potential customers to your web pages. Take care of your keywords, and they will take care of you. The importance of keywords to a website is felt in two ways. The first area of consideration when writing the on page and off page content is keyword placement on the page. Where the keywords are located is important, to varying degrees, with the major search engines. The second area of importance for keywords is their density on the page. How many keywords appear on the page makes a difference to all of the search engine algorithms. The choice of which keywords to target on a page is often of vital importance, especially for highly competitive keywords. URL Optimization Using a database to dynamically create web pages makes for a much improved site in many ways. However, such URLs are not very search engine friendly. Search engines are much better at indexing static pages, and don't do a good job of following hyperlinks that contain query strings. The advantages of a dynamic site are overwhelmingly obvious--so what is to be done? Our SEO experts can guide you through the process of making dynamic URL's search engine friendly. W3C Validation & Code Compliance Clean & valid HTML code is important both for your visitors and search engine indexing. Avoiding HTML errors, optimizing and validating HTML code to the W3C standards:
Trusted feeds and paid inclusion services are designed primarily for catalog sites or sites with thousands of product pages and/or dynamic content, with paid inclusion most beneficial to sites with less than 1000 pages of content, and XML feeds beneficial to larger sites. Paid inclusion ensures that spiders will reach specific pages of your site that you select. XML feeds allow CCS to actively manage your search engine presence without changing anything on your website...XML feeds are handled with XML files separate from your HTML files. Search Engine Copy Writing Search Engine Copywriting or SEO copywriting is re-writing text on the website page in such a manner that it continues to appeal to the site surfer while being compatible to the Search Engines. Search Engine copywriting is a specialized field that optimizes your site content so that search engines tend to rank your site higher when keywords related to your business are searched. One might question the need for Search Engine copywriting, when they already have the best of best copy on their website. The fact is that sometimes, even the finest written copy by the greatest copywriter might not generate the rankings on the search engines that you had hoped for, despite the fact that you have a great product or service, have spent an amazing amount of time and money in building that site. Interestingly, since Search Engine Copywriting attempts to focus on specifics, it usually improves even human viewers' appeal and clarity rather than hurting the creatively written copy. Froogle & Yahoo! Shopping Froogle is an extension of the Google search engine that millions of people around the globe use daily to research products before they purchase. Listing your product in Froogle is a free way to extend the reach of your marketing efforts to millions of new customers. Google's worldwide user base performs more than 150 million searches a day. That presents an enormous opportunity to introduce your products to customers you might otherwise spend millions of dollars in advertising to reach. These are people actively searching for the items you sell. Search Engine Submission Site submission is one of the most misunderstood aspects of search engine optimization. The idea that submission can be handled by a software program or single web site is extremely common. It's not uncommon for a web site owner to receive a handful of spam messages each month extolling the virtues or some new search engine submission software that will submit your site to hundreds, or even thousands of search engines at the touch of a button and at minimal cost. The truth is there are only a handful of major search engines and directories that are essential to search engine submission. Most of the search engines that still accept free submissions discourage or ban the use of automated software. Analytics & ROI Tracking Our search engine marketing experts precisely track the search engines and keywords that are driving traffic to your website. See which search engines and keywords are referring your most profitable and targeted traffic. Measure the effectiveness of your search engine marketing and search engine optimization. Determine your top producing keywords and search engines. View relationships between search engines and traffic patterns. Track critical search revenue metrics. Use this data to refine your online marketing campaigns. With the true effectiveness of your search engine optimization, PPC campaigns, paid inclusions and feeds made clear, you can optimize, review the results live, and optimize further. |