Traverse
Global
Communications

3104 Logan Valley Rd, Ste 100
Traverse City,
MI 49684

Phone:
(231)929-7978
Toll Free:
(888)447-4678

Pay-Per-Click Management Services


Pay-Per-Click Keyword Management Overview

To raise your ranking and drive qualified traffic to you, Traverse Web Marketing employs the Internet's best pay-per-click (PPC Engines) campaign management.
Our program achieves top listings for you by combining pay-per-click campaign management with unique tracking and analysis capabilities.

Traverse Web Marketing manages all aspects of the pay-per-click process, from creating listings for the right keywords and managing bids to tracking and analyzing conversion and ROI metrics. APP also provides you with real-time click reports on your Agent Interactive account.

Continually updated with the latest pay-per-click (PPC Engines) knowledge, tactics and tools, and search engine marketing expertise, Agent Interactive's APP will save you time, money and resources. It will also provide you with significantly better search engine placement and ROI than your present Internet advertising budget returns.

Our Pay-Per-Click Management Process

Step 1. Targeted Marketing Analysis
Step 2. Marketing Niche Definition
Step 3. Usability
Step 4. Create/Manage Listings
Step 5. Tracking
Step 6. Analysis
Step 7. Refining
Step 8. Support and Consultation

* Steps 1 to 4 take place once. Steps 5 to 8 repeat regularly over time.


Step 1. Targeted Marketing Analysis

Our Targeted Marketing Analysis evaluates the many factors involved in search (PPC) engine marketing. First among these variables are your product, your business goals, your budget, your target audience and your competition.

We will evaluate all of these variables and produce a plan detailing how to allocate your resources to achieve better search engine placement and maximum ROI.

Step 2. Marketing Niche Definition

Traverse Web Marketing identifies keywords and phrases most used by your target audience, and reviews the efforts of your competition. We then work with you to determine the keywords and phrases to target to achieve better search engine (PPC) placement and to maximize your ROI. Agent Interactive also identifies search engines and directories you should be listed in.

Step 3. Usability

Based on the Targeted Marketing Analysis, Traverse Web Marketing recommends "user friendly" website modifications that will direct users to act the way you want. These measures can significantly improve conversions - getting users to click on your links, provide registration information and complete payments for products or services. Good design and a pleasant user experience will keep them coming back for more, and will also result in better search engine placement!

At all times, Traverse Web Marketing strives for minimum intervention in the look and feel of your website.

Step 4. Create/Manage Listings

We then open accounts for you with pay-per-click (PPC) engines, including payment of required deposits. Listings are created for the keywords and phrases identified in step 2. Traverse Web Marketing liaises with cost-per-click (CPC) engine editors to ensure your listings are approved, then makes and maintains bids.

Step 5. Tracking

When steps 2, 3 and 4 are done, we begin monitoring your rising usage statistics. An increase in targeted traffic will be seen in a few days.

Traverse Web Marketing's tracking technology provides detailed usage statistics aggregation for real time and future conversion and ROI analysis. Through your customized account management, you can also track your progress along with Agent Interactive.

Step 6. Analysis

Based on usage statistics from step 5, Traverse Web Marketing calculates conversion metrics. These metrics are used by us to identify where your website and listing performance can be improved even further. ROI analysis, including ROI by keyword and search engine is also evaluated.

Step 7. Refining

Steps 4, 5 and 6 are repeated regularly to ensure the delivery of the best possible targeted traffic and the most accurate results. As usage statistics and conversion metrics for your campaign are compiled and analyzed over time, we will further improve your ROI while driving progressively more and more qualified traffic to you.

Step 8. Support and Consultation

Traverse Web Marketing provides ongoing support and consultation services for your pay-per-click campaigns. We'll help you track ongoing campaigns and plan future search engine marketing goals.

We closely monitor pay-per-click (PPC Engines) and search engine marketing trends and developments. We are pleased to provide our customers with the most cutting-edge data and techniques to ensure their success.
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